I find this post interesting and frustrating at the same time. I understand that people may want to hear something, and may want something, but it does not mean they are better off for getting it. If you want info on a bike frame, how many manufactures do you know that share as much of there info as cervelo does, none really that I know of, if you search the website you can find all sorts of info on how and why they do alot of stuff. And they are sharing real info, but some people seem to want to know info on carbon fiber, well once again almost no one is going to be able to know what it means. And i dont care who the manufacture is, pinerallo, cervelo, trek, etc. when they supply carbon info it is just marketing, what do those numbers really mean to frame design. Great example, everyone tends to think Ti is a great frame material that will last forever, this thinking is due to the litmis test, where they take a flat strip of metal and bend it back and forth to see how long it take to break, Ti can go through this test forever and not fail, so everyone says my Ti frame will not break. However when you Build ti into a frame and test it using bike related stress, it actualls fails alot. Most anyone who really knows material knows that if Ti tubing is not preped and purged proplerly it will fail at the weld/HAZ, but this is not where Ti usually fails in a bike frame,it usually fails mid tube, in a spiral fracture, where very little stress is even at, so why is it that the builder tell you it will not fail in a litmis test, yet in real world it tends to fail in an area that sees little stress, it is called marketing. Can anyone here tell me what the properties of Toryaca 60hm1k is in a bicycle frame, it can withstand 60tons of force per sqcm, that is nice what does that mean in a bicycle frame, what about the difference between m30 and m40, m30 is stiff brittle, m40 is more elastic and resiliant. All these numbers and info are nice, they come from a flat sheet of carbon, and mean little when you roll them up into a tube, and apply bicyle forces. someone saying they use some particular carbon in a frame is nice, but is the properties of that carbon right for every part of the bike.
Cervelo supplies us with more techincal info then most frame makers when it is real info, and does not bother with the marketing hype of labeling its carbon. Maybe they should label their carbon, but not give you all the other real info, the info that matters by the way, like most of the other companies do.
I do understand that marketing works, and maybe they should do more of it at the expense of the consumer, if it makes the consumer feel better. I say look at reputation, reviews, take on for a ride, consumer demand, the real technical info they do supply etc. Im not saying there is anything wrong with marketing based on carbon, if you like to hear it great, but it really does not help the consumer out.
Not to mention many of the things I hear used as examples on this thread have little to do with what type of carbon is used. How does your brake washer digging into the paint/carbon decide that one is a better carbon, maybe having a little elasticy in that area means that you will not have a fracture due to clamping forces of the brake, and the flexing of the stays around it. Who knows I dont, but I do know that it is in no way a way to decide the level of carbon.
By the way I find way more problems with the resins, then I see with carbon itself when I deal with bad carbon frames