Oh yeah tell me about it. If Rock's done his homework correctly, the UK Customs and Excise will hit you HARDER than Tyson!
15% import duty + 15% VAT on the purchase invoice value of your bike. !!!This applies to a used as well as a new bike!!! Tell me if I am wrong, as I would like to import a frame or a complete bike (from US/Canada because there appears to be best value and also more sellers willing to part with their used Cervelos when they upgrade than what I can find in the UK as trust me I have looked all over for that anodized beauty - the only Cervelo 4me, No Compromise - will hunt until I find one) for less than what I would have to pay for here in the UK.
Unless anyone who has had the joy of not having to pay this when they imported a bike into the UK from US/Canada. I'm not talking about E.U. countries here where I think you just pay the VAT.
And from Jan 2010 the VAT goes back to 17.5% in the UK.