I put my 08 R3 into my LBS to look at a crack around the BB on the 27th October. On the 3rd of November they received a brand new 2010 R3, after only sending photos of the old frame to Cervelo. I was absolutely shocked, and very impressed with Cervelo and my LBS.
And I'm in Australia, and my LBS no longer sells Cervelo. I thought if I could get one so quickly under those circumstances, they'd be all over the US/Europe by now.
Unfortunately, I tore my anterior cruciate ligament 2 hrs after picking her up. So it's not likely I'll be riding the new bike anytime soon.